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The Force of Star Wars (e-c)practice

The Force of Star Wars
星球大战的”原力“

星球大战是如何改变了一切
The Scope of Movie Narratives
电影故事叙述广度
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Star Wars George Lucas Trilogy Movies Science Fiction

Hollywood was a robust industry, but unlike others it didn't duplicate its most popular products. General Motors, Kellogg's, Coca-Cola and Philip Morris established their brands and simply reproduced them; but David O. Selznick couldn't turn a megahit like Gone With the Wind into an endless franchise of Scarlett O'Hara films. There had been plenty of movie series before: The Thin Man, Andy Hardy films and many others in Hollywood; James Bond and the Carry-On comedies in Britain; Zatoichi in Japan; and the Huang Fei-hung martial arts movies (99 of them!) in Hong Kong. But these were typically separate adventures with one or more continuing characters. Lucas thought of Star Wars as one story in a complex mythology, so vast it needed three (eventually six) two-hour episodes to tell the tale. And when the first movie was a smash, he got to pursue his vision. This opened the door for grand schemes like the Lord of the Rings trilogy, and for the not-so-grand idea of making a sequel to nearly every megahit movie. Now studios swing for the fences, hoping for some gigantic action film that can win name-brand recognition and be profitably cloned for years to come.

好莱坞是一个强劲的产业。不像其它产业,它不会对自己最流行的产品进行复制。 通用公司,凯洛格公司,可口可乐公司,飞利浦菲利普莫里斯公司都建立了各自自己的品牌,然后进行简单的产品复制;

而(乱世佳人)导演大卫·O. 塞尔兹尼克则不可能去把一部乱世佳人这样的“空前热门影片”变成一部(女主角)斯佳丽·奥哈拉的无止尽系列电影。之前的好莱坞出现了许多系列电影:瘦子、Andy Hardy系列电影等等有许多;英国的有詹姆斯邦德、Carry-On喜剧;日本有座头市(Zatoichi); 还有香港的黄飞鸿功夫片(估计有99部!)。可是它们都是典型地各集之间相互无关的故事影片,并且一个或多个的人物角色都连续出现在各集里。卢卡斯把星球大战看成被放在一部复杂神话中的一段故事。这篇故事大的不得不要用上三集(最终是六集),每集持续两小时的影片来讲述。 当它的第一部电影大获成功之后,他就开始了追求自己的梦想。这给像指环王三部曲这样的宏伟、还有那并不是那么宏伟的、要给几乎每一部成功的影片都去做续集的主意,打开了一扇大门。现在各家电影公司都冒险也要折本大投资,就是希望能出现某一部大型动作影片获得”品牌认可“,在未来的日子里下给他们"克隆"利润。


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